He said that the shoe shouldn’t have anything on it that wasn’t necessary. The first Nike shoe ever designed on a computer, it includes a number of high-tech features such as a carbon fiber footplate, a holographic logo, and reflective mesh side panels.Įarly sketches called for a strap so that Michael could easily adjust the tightness of the shoe on the fly during a game, but after trying on different prototypes, Jordan nixed the idea. It represented not only a big step forward for the brand aesthetically, but technologically as well. The Black Cat or panther concept was worked into nearly every aspect of the final product by the time of release. When he showed the design to Jordan, the story goes, Hatfield referred to his concept as the “Black Cat” and Jordan was floored – Black Cat was his nickname among his closest friends. Jordan’s grace, power, the audacity of his offense, the way he conserved his energy only to spring at the perfect moment: he looked like a panther. He found that one day while he watched Michael play-suddenly, it all clicked.
After designing ten other iterations of the Air Jordan-one each year starting with the 3-Hatfield needed fresh inspiration for the new model.
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